We get an idea; nurture and develop it. Before we know it, it is already a business plan. We get the required funds and proceed to start the business. We tell everyone we could find about it, we give out flyers to people, dab into social media websites a little, and create awareness for our brands. We finally get the first customer and then a few more. In an ideal world, this story will have a happy beginning through the growth of the company. But we don’t live an ideal world; we certainly live in a world where growing a business and its awareness among the public takes more than just creating the business and simple marketing. What it does need is- Brand Marketing.
Everyone associates the word brand to the logo or name of a company. On contrary, a brand is collective aspirations and hopes of both the company and its customers. Behind and surrounding any successful brand is a solid brand marketing strategy that connected it with its consumers emotionally and personally. By investing time in online reputation management and online branding, top brands today have achieved a place in daily lives of the public. Thus it is not too far off to consider that a fool-proof brand marketing strategy is what small business and startups need to grow their business. How can they achieve it? These tips might help.
Tip #1 Understand your brand and customers:
It is highly probable that for marketing purposes, you have already made an effort to understand consumer behavior. The best thing to do is to understand the why, when, what, which, and how, behind consumer behavior and your company’s values. Only after knowing in-depth answers to these questions will you be able to work towards online reputation management and online branding.
Tip #2 Engage more on social media:
Engage in online branding through frequent activity on your social pages. Social Media Marketing is an important aspect in business growth. Start by creating an account or page on every social media site that is relevant to your business. Use various festivals for special contests or discounts or even fairs. New events and posts will keep your followers engaged and get you going with low-cost online branding.
Tip #3 Provide free trial of your service or product:
If you observe prominent service providers, you will notice that they give their potential customers a chance to test their product, like a test drive of a car before purchase. It is a fundamental part of their brand marketing strategy and should be yours too. Doing this will make your customers trust you and your product more; more over they will get a taste of the product and will most likely pay for it after trial period.
Tip #4 Email Marketing
Email marketing is a tested method in brand marketing strategies. You can engage your existing users with updates regarding your website and blogs. Moreover, you can find new ones through the same.
Tip #5 Implement reward system or loyalty points
There is a reason supermarket have loyalty programs that have high success rates. Small businesses can start a referral program that gives its consumers free service (for a limited time) or loyalty points (which can be redeemable) for referring your brand to someone. This will get them enthusiastic and motivated to advocate you and your brand. This can in turn help with online reputation management, as your loyal buyers will be appreciative to this gesture.
These tips will help you get started in your journey of brand marketing and can be implemented by oneself. You can also approach companies like Brands Martini, a brand marketing company in Delhi, India that specializes in providing you with best and customized solution to your brand marketing problems at affordable prices.